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Thursday 25 August 2011

Malaysia Digital Innovation Centre takes learning to a new dimension


Technology keeps changing, accelerating with new provisions that shorten the time we take to do things. Today we can actually print a book within a few minutes and we can immediately capture a video in 3D format. For those wanting to build interesting ways to connect with their target audiences these technologies open the door for unlimited creativity.

Every year something new hits the market and starts a consumer frenzy.
So while industries grapple with the means to beat the competition with new gimmicks and advertising, they need skills to manage the new technology and create the content they seek. 
The Limkokwing University has created new partnerships with high end digital technology providers through a new initiative called the Malaysia Digital Innovation Centre.

Bringing industry into university

Already embedded within the University is INDUSITY – a revolutionary concept that merges the best of the University with the best of the Industry to bring innovative knowledge, skills and application to Limkokwing students right into the campus.
MDIC too works along this creative pathway by working closely with the Ministry of Higher Education with the mission to raise the standards and quality of the nation’s education system, which is to produce high calibre human capital to move industry up the value chain.

From middle income to high income

The Centre’s thrust responds to the Prime Minister’s transformation programme, which places high priority on education as the vehicle to move from middle-income to high income status by 2020.
Minister of Higher Education Dato’ Seri Mohamed Khaled Nordin, in launching the Centre recently, envisioned MDIC as an excellent “infrastructure” to push the migration of skilled talents into the industry.
The Higher Education Minister being ‘crooned’ by the Limkokwing International Choir lead singer, Siti Hasreena Rosli soon after the official launch of the centre. Others in the picture include Tan Sri Lim and senior University officials.
“I believe that a world-class digital infrastructure like this is fundamental and part of the ecosystem to support an innovation-led economy, which has become the aspiration of Malaysia today. Its strong focus on innovation will definitely take education to a new level as it provides the vehicle designed to connect the high end of digital technology to creativity and content creation.”

Taking creativity to new levels

The creation of MDIC is in direct response to the Prime Minister’s call for norm-breaking efforts to engineer human capital that is wired to the future. For over 20 years, the University has played a pivotal role in promoting creativity and innovation as the engine of progress for the country, a role it continues with breakthrough ideas much like the digital innovation centre. 
Dato’ Seri Khaled, a strong advocate of creativity and innovation, believes quality human capital is the way to make the government’s transformation policy a success.
“In today’s world, this has to be done by intensifying the nation’s knowledge and innovation capability. In today’s world, knowledge and innovation have become the keys to progress and growth. Knowledge increasingly defines the line between wealth and poverty and between human fulfillment and poverty. A country which is able to mobilise and spread knowledge can rise rapidly to new levels of development, help its citizens to prosper and more importantly, education is considered as the most important component in the dissemination of innovation.’

Designing the future

MDIC is timely considering Malaysia’s efforts to propel creativity and innovation in every sphere of its development process, particularly in the local digital industry. It caters for those with a passion to acquire the best in digital technology and who want to be future-ready to handle new industry challenges taking place with every tick of the clock. 
The innovation Centre offers internationally-recognised digital-friendly programmes:
  • Digital Imaging
  • Interactive & Multimedia Design
  • Animation & Multimedia Design
  • Digital e-Games
  • Design Innovation
  • Visual Communication
  • Web Design & Technology
  • Creative Multimedia
  • Sonic Design
  • Digital Film & Television
  • Digital Communication

Stimulating environment

The Malaysia Digital Innovation Centre houses state-of-the-art training facilities including:
  • High tech computer incubation rooms
  • Training and lecture theatres
  • 3D LED screen
  • Exhibition and conference
  • Corporate boardroom
  • Reception lounge and business facilities
  • Olympic-size swimming pool.
“This University is possibly the world’s largest digital content training facility. For this reason, this campus has become a talent hub for some of the brightest brains in the world. Here, high tech accelerators are created to generate high end products and services that are second to none in the country.”
Tan Sri Dato’ Sri Dr. Lim Kok Wing,
Founder President of Limkokwing University of Creative Technology
In his address at the launch of MDIC at the Cyberjaya campus, 18 July 2011

Discover MDIC

The Malaysia Digital Innovation Centre is one such accelerator to nurture the most imaginative and creative minds for creative industries, where essential test-beds are built to create new innovations for wealth-generation.

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